In 1999, with a combined industry experience of more than 60 years, 4 friends and long-time colleagues came together to found Innovis Marketing.

Using their in-depth knowledge and industry networks, their vision was simple: to bring the best in cosmetics and skin care to the Singapore market.

At a time when the cosmetics industry was converging on high coverage and dramatic effects, Innovis bucked the trend to develop Couleur Inc., their signature line of cosmetics that places affordable skincare at the heart of every formulation. Working with trusted manufacturer Millot Laboratories, and manufacturers from Germany and Korea, since their founding, Couleur Inc. has progressively refined their make-up formulation to create cosmetics that are fragrance-free, rich in Vitamin E and made with natural plant extracts, yet deliver vibrant, long lasting colours and accents.